Affiliate Marketing Schemes

Firstly, what not to do!

We do not recommend using Google adwords or other similar programs. They do not represent value for money as they are based on payments for advert clicks. The ratio of advert click to purchase is very low so mostly you are paying good money for absolutely nothing. In addition the ads are just plain text so your brand design does not get any exposure.

We also do not recommend e-commerce sites to have a host of third party adverts flashing away left right and centre, distracting your customers and potentially taking them away from your site. The only revenue stream an e-commerce website should be concerned with is sales, not advertising.

Secondly, what absolutely to do!

There needs to be a way of advertising on the world wide web where you pay only for the click that lead to a purchase, where your brand and logo is exposed and visible to the world: Well actually there is, its called 'Affiliate Marketing'.

'Affiliate Marketing' is a really good idea, and getting your advert onto other websites can only be good. Of course you will need to pay commission for each sale generated through those adverts, but it is a small price to pay for the exposure and brand awareness that it can generate for your e-commerce website, and a fraction of the cost of Pay-per-click schemes.

What Amphitheatre can do for you

Through our Affiliate Marketing partner company we take all the hard work out of your digital marketing needs.

We prepare your e-commerce web site to be able to recognise when a sale has been generated through an affiliate hosted advert, for commission payment purposes.

Our design team generate the artwork for your adverts that will be hosted on the affiliate websites.

We will then administer the scheme for you, ensuring that your adverts only appear on suitable websites. Keeping the scheme fresh with regular changes to artwork, we will work with you to identify your products that are suitable for individual attention.

We will communicate regularly with your affiliate partners informing them of new artwork, seasonal artwork for sales and christmas etc, and pushing particular products.

We will prepare regular statistical analysis of campaign success based on sales generated, advert views to advert click ratios, to purchase ratios.

We work in every way to make your e-commerce solution a success.