Search Engine Optimisation

For Those that instantly say 'What the Hell is that?', here is a quick explaination:

We all know what search engines do, you put a few words into a textbox and the search engine finds websites that match those words.

When you perform a search, Search Engines like Google and Yahoo make a decision about which websites to show you from all the websites in the internet. Moreover they make a decision about what order those websites are presented to you.

They do this by a method called 'indexing'. Every month or so the search engines read the contents of every website in the internet and index the content, probably on the basis of relavance, uniqueness, popularity although the precise 'algorithm' for calculating content indexation is quite mysterious and secret. When a search is performed a search engine orders the websites according to this indexation.

Search Engine Optimisation is the art of getting a website indexed highly so that when a search is performed it is displayed to the viewer higher than other websites.

How Do We Do It?

It is very difficult and requires a high level of attention to detail in the definition and analysis of your proposed solution so that the SEO strategy is built into your website from the ground up.

Essentially the content and the programming has to be right.

There is a lot of hard work that needs to go into authoring the content of a successful website, so our clients need to be dedicated to the success of their business, and put in the necessary effort. But full help and guidelines are provided.

We do not encourage using pay per click or adwords programms to market websites, as they are often very expensive and do not offer value for money. We provide our clients with organic results that will make a success of their online retail strategy.

We do not offer Search Engine Optimisation services outside of the process of development of a new Ease Commerce E-Commerce Solution, and continuig optimisation of such a solution post deployment.